As someone running a marketing agency, you already know how important it is to have a strong social media presence. But let’s be honest with ourselves: being on social media and having a good presence is very hard, and it requires more time and creativity.
In most cases, there are many options to try, yet we can’t figure out where to start and how to begin. Alternatively, we test and try until we find one that works for us.
However, instead of going through all that hassle to figure out a creative way to showcase your expertise, connect with your audience, and, most importantly, have fun throughout the whole process, why not go for what’s already working?
Hence, in this article, we will share the top 7 social media ideas for marketing agencies, along with companies that are already using them and seeing results.
The Top 7 Social Media Ideas for Marketing Agencies
1. Share Client Stories and Case Studies
One of the best ways to showcase your expertise as a marketing agency on social media is by sharing your client success stories and case studies. According to the Content Marketing Institute, 73% of the most successful content marketers employed case studies. As a result, Upliftcontent notes in one of its surveys that almost half of SaaS companies claim that case studies increase sales.
One reason this strategy works so well is that people want to see examples of how you can strategize and help grow their business. If they see success stories and case studies that show your expertise, capability, and results, they are more likely to hire you for their marketing.
Let’s take HubSpot, for example, which is a leader in inbound marketing. On their website, they frequently publish a variety of success stories from their clients after significant results from using their software. They often share detailed blog posts and videos that break down the strategies used by their clients to achieve such measurable results. That’s why the strategy helps them so much because of the ability to tell and show their clients what to expect from their service.
So, suppose you can share a detailed case study aligning the program solution and results, using before-and-after metrics to show the impact of your service on your client and post testimonials. In that case, this can considerably increase your presence on social media.
2. Host a Live Q&A Session or Webinar
Hosting live Q&A sessions or webinars as a marketing agency is another proven strategy for engaging your audience in real time. Hosting these types of events allows you to showcase your expertise, answer questions and answers directly, and build a relationship with your followers.
A good example is Neil Patel, a digital marketing expert who regularly hosts live webinars and Q&As on his YouTube and Instagram live sessions. As someone with proven strategy and an expert in digital marketing, he covers topics such as SEO, paid media strategies, website optimization, and more.
But how does he achieve all these?
He picked a platform where prospective customers spend a lot of time, such as Instagram Live or YouTube. But depending on your marketing model and who you target, you can pick a different platform.
You will pick a topic related to your niche, but what’s most important is bringing people to the live session. This means promoting the event ahead of time, at least a month, two, or three before the actual date, to encourage people to tune in.
3. Run Social Media Contests and Giveaways
Who doesn’t love free stuff? Contests and giveaways are a fun and engaging way to increase your social media reach, grow your follower count, and introduce potential clients to your services.
Let’s take Hootsuite, for example, a social media management platform that often runs giveaways on its Twitter and Instagram accounts. It gives away free accounts, training sessions, and even tickets to industry events. These contests not only help it increase engagement over the years but also spread brand awareness and attract new users to its platform.
Here is an example of their Instagram giveaway in 2023:
https://www.instagram.com/hootsuite/reel/CxVsiXHxyn-/
4. Share Industry Insights and Trends
Sharing industry insights is an effective way to demonstrate your agency’s knowledge and keep your audience informed. Clients will trust you more if they know you stay up-to-date with the latest trends and developments in the marketing world.
Sprout Social, for example, a social media management tool, excels at sharing industry insights on its LinkedIn and Twitter pages. It regularly posts updates on the latest trends in social media marketing and tips for using its platform more effectively.
You can achieve this by posting quick tips or infographics about current marketing trends across all social media. You can also share articles or long-form content on topics like AI in marketing, social media algorithm updates, or SEO best practices on your social media platforms or website.
5. Showcase Your Team Behind the Scenes
Now that technology and AI are taking over, people love to see the human side of a business. Sharing behind-the-scenes content allows your audience to connect with your team on a personal level. It also gives your agency a more authentic and relatable feel.
Buffer, a social media management platform, is known for showcasing its company culture. On their Instagram and Twitter accounts, they share photos and stories from their team, whether it’s a team lunch, a remote work setup, or a group brainstorming session. This gives their audience a glimpse into the people behind the brand and builds a sense of community.
Some ways they achieve this are by sharing team introductions and fun facts about your employees, posting candid moments from office events, brainstorming sessions, or team-building activities, and also highlighting employee achievements and shout-outs.
6. Share Creative Campaigns and Projects
Your agency’s work is your best advertisement. Sharing examples of your most successful or creative campaigns can help attract potential clients who are looking for a similar approach.
Ogilvy, a global marketing agency, often shares the creative campaigns they’ve worked on. They post case studies and project breakdowns on platforms like LinkedIn, Twitter, and their blog.
To do this, you can post before-and-after examples of your work, showcasing the strategies you used and the results achieved. You can also share behind-the-scenes content from creative brainstorming sessions or photo shoots.
ALSO READ: 8 Best Marketing Ideas for Insurance Agents and Companies for 2025
7. Share Tips and Tutorials
Last on our list is sharing tips and tutorials. Educational content is one of the best ways to engage your audience. By sharing helpful tips and tutorials, you can position your agency as a go-to resource for marketing advice.
For example, HubSpot has HubSpot Academy, where they provide a wealth of free tutorials and courses on digital marketing topics. Additionally, their YouTube channel and Instagram feed are full of educational content that helps both businesses and marketers improve their skills.
What to do to achieve this is to share how-to videos or step-by-step guides on topics like SEO, social media marketing, or content creation. Post quick tips on optimizing digital marketing efforts.
Final Thoughts
In summary, social media is an indispensable tool for marketing agencies, offering endless opportunities for engagement, brand awareness, and lead generation. By using the strategies we outlined above, you can create a social media presence that not only attracts potential clients but also builds lasting relationships with your audience.