Written by Esther West
Do you know that Ads gives traffic to your business for as long as you’re willing to pay, but SEO places your business as an Authority in any Industry or Niche. It shows how Experienced your team is and does more than awareness for businesses.
This is why every business must leverage on SEO.
Try this simple one out.
Go to your Google search engine, type in the product or service your company offers. It could be Insurance, real estate or even crypto. Just type it in.
Better still- type in this particular query according to your company:
‘ Real estate companies in “include your city”’
‘Crypto to fiat companies in “include your city”’
What do you see popping up in the top 10 search results?
Did you see your company pop up?
I thought as much. The businesses that appear have intentionally invested in SEO.
With how competitive the digital space gets every single day, it’s no rumour that every business needs to invest in SEO.
It may come as a surprise to so many business owners and founders that SEO is one strategy employed by most of the big and popular brands they admire so much.
SEO in business is simply a digital strategy.
Yes, it is! It’s a strategy that when used rightly, delivers a business at the doorstep of its target audience.
For a business, to show expertise, experience, authority and Trust (EEAT) it has to invest in SEO.
What is SEO?
SEO is an acronym for Search Engine Optimization.
It’s a marketing strategy used to improve a website’s quality and quantity of traffic by increasing that website’s visibility and ranking on search engines.
Now, that we’ve laid a foundation in understanding what SEO means, when SEO is used in business, it means adopting that same strategy of improving a website’s quality and quantity of traffic and implementing it into your business. With the implementation of SEO, your business is not only becoming visible for quality and relevant content, you’re also placing it as the “go to” while also organically directing leads to your website.
That is why any business serious about credibility and lead generation in the digital space need to have its own website.
SEO is essential to the success of any business intending to thrive in the digital space. From appearing in search engine results ( SERP) to building organic visibility, credibility and lead generation of customers who need your service.
The need for SEO in any business is quite crucial.
This article will serve as a guide for why your business needs to invest in SEO. No fluff. Straight to the point.
What is SEO in Business and How it Works
In business, SEO ( Search engine optimization) is a digital marketing strategy used to improve a website’s visibility and ranking on search engines like Google.
When a business uses its website to rank for relevant queries, it attracts non-paid traffic from potential customers.
So, it’s no doubt that SEO is relevant for any business growth. This will also mean putting on-page SEO, off-page SEO and technical SEO in mind in order to rank.
That is, using relevant keywords, backlinks, and the seamless flow of a website contributes to how SEO works.
“SEO” is not just about ranking for queries anymore, it’s more than that. Now, SEO is about about building trust, long-term growth and success.
What are the benefits of SEO In business?
- Visibility and organic traffic
Imagine your business website shows up in search results every time someone needs a solution to a problem you offer or needs to make a purchase then your business’s website pops up and becomes the “go to”.
When your business shows up for relevancy you build trust and authority!
- Cost-effectiveness compared to ads.
Did you ever notice that ads run for a period of time?
It could run for three weeks, five and maybe more – it all depends on how much you’re willing to spend.
On the other hand, SEO keeps potential clients still clicking even after a long time. That is the benefit of SEO.
It is cost-effective compared to ads.
- Building trust and credibility with customers
The simple truth is, searchers across several search engines search with an intention.
Therefore, the only way to build credibility is by showing up consistently on the faces of people who need what your business is offering.
The more your business becomes visible, the more credibility is attached to it.
Importance of SEO in Business Success
When you search for something on Google or any other search engine, there is a high probability you will check out the first result or at least the top few results, right?
In similar scenarios, you only scroll down, when you don’t find the service or product you’re looking for.
Creating relevant content is one factor that improves your website ranking. That means your content should have a clear aim that is leading those clicks to dollars.
That way, SEO is not just a strategy for visibility, which is good by the way, but also it helps boosts your business.
According to Search Engine Journal, Americans tend to trust Google more than Facebook.
4 reasons why your business should invest in SEO-like now!
- Increases organic visibility and to traffic-
More than half (50%) of shoppers surveyed say they use Google to discover a new product or brand.
- Builds brand authority and trust-
This digital strategy places your business as an authority. The more your business shows up, the more trustworthy it is. It’s a natural consumer, behaviour to trust a business that keeps showing up.
The question is, are you visible?
- Delivers long term ROI (Return on investment)
This is because the initial efforts put into SEO (On page, off page, Technical etc) will continue building valuable assets like backlinks and rankings.
This is the opposite of paid adverts because paid adverts stops delivering value once there are no more expenses targeted towards those ads.
- Works for every business type
SEO is not limited to certain kinds of businesses or brands.
It works for e- commerce, real estate, insurance and so much more.
How SEO Boosts Your Business Growth.
One of the benefits of SEO in business is that it serves as a growth strategy and system that compounds over time. Just like you read earlier, SEO is a strategy that keeps generating traffic and backlinks over time.
The traffic doesn’t stop, unlike ads. For instance, a crypto exchange company targeting selling to young people, can create blogs on the best security practices on crypto. As more people check out your website they become a committed audience that stays.
Why SEO in Business is no longer optional
In today’s world, sharing contents on the benefits of your products or services alone are not enough. Implementing SEO in your business and other rising visibility strategy is the “how” to put your business at the top of your customers search.
If your business is not leveraging on SEO, this is the best time to do so.
With an optimised website, great off page and on-page SEO, with valuable and relevant content your target customers and potential clients are searching, your business is one way to succeed in this digital age.
Ignoring SEO is like opening a restaurant in the desert, and wondering why no one is coming to patronise you.
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