Digital advertising is one of the most effective ways to grow your business in today’s competitive online marketplace. Among the leading platforms for paid social media campaigns are Facebook and Instagram, both of which are managed under Meta. If you are a business owner, marketer, or freelancer looking to run ads efficiently, the Meta Business Suite mobile app is your all-in-one solution and stands as one of the options you can go for.
In this article, you’ll learn everything you need to know about how to run ads on Meta Business Suite, whether your goal is to boost sales, increase followers, drive traffic, or generate leads. We’ll cover step-by-step tutorials, best practices, and practical tips for both Facebook and Instagram ads.
By the end, you’ll understand how to:
- Create ads with Meta Business Suite from your phone.
- Boost posts on Facebook and Instagram.
- Target the right audience effectively.
- Set campaign budgets and schedules.
- Track ad performance with Meta Business Suite ad insights.
Let’s dive in.
What is Meta Business Suite and Why Use It for Ads?
Meta Business Suite is a free mobile app that helps you manage your Facebook pages and Instagram business profiles in one place. Instead of jumping between apps or platforms, you can create and monitor ads directly from your phone.
Here’s why it’s powerful:
- Centralized Management – You can manage both Facebook and Instagram ads in one dashboard.
- On-the-Go Ad Creation – Perfect for business owners who prefer mobile management.
- Comprehensive Insights – Access Meta Business Suite ad insights to see what’s working.
- Simplified Boosting – Easily boost posts to reach new audiences without complicated setups.
- Direct Lead Collection – Capture leads through Messenger, WhatsApp, or Instagram Direct.
If you want a streamlined process without the advanced complexity of Ads Manager on desktop, the Business Suite mobile app is your best option.
Learn how to Fix Facebook Ads Issues here
Step-by-Step Guide to Run Ads on Meta Business Suite
Let’s go through the Meta Business Suite ad creation tutorial in detail.
Step 1: Download and Log In
- Download the Meta Business Suite app from Google Play or Apple’s App Store.
- Log in with your Facebook account. Ensure your Facebook page and Instagram business profile are connected.
Step 2: Choose Ad Objective
When creating an ad, your objective determines how Meta optimizes delivery. Some key goals include:
- Get More Leads – Drive WhatsApp or Messenger inquiries.
- Increase Engagement – Boost likes, comments, and shares.
- Grow Followers – Attract more Instagram or Facebook followers.
- Drive Website Traffic – Send users to your site or online store.
- Generate Sales – Promote products directly for conversions.
Step 3: Select the Post or Create a New Ad
- You can boost an existing Facebook or Instagram post.
- Or, create a fresh ad with custom text, media, and links.
Step 4: Define Your Audience
The app makes Meta Business Suite audience targeting easy. You can:
- Let Meta automatically suggest audiences.
- Define by age, gender, interests, and location.
- Use custom audiences from existing followers or past website visitors (if linked with Pixel).
Step 5: Set Budget and Duration
- Enter your campaign budget.
- Decide whether to run continuously or choose a set number of days.
- You’ll see estimated reach based on budget.
Step 6: Choose Placements
The default is both Facebook and Instagram ads in Meta Business Suite, but you can manually choose one platform.
Step 7: Review and Publish
Check your setup, confirm payment, and publish your campaign.
Running Instagram Ads from Business Suite
If Instagram is your main focus, here’s a step-by-step guide to run ads on Business Suite specifically for Instagram.
Boosting Instagram Posts
Boosting is the fastest way to turn content into an ad. You can choose goals like:
- Get More Leads on WhatsApp or Instagram Direct – Watch here: https://youtu.be/t5MfSEL1aDY
- Increase Profile Visits, Followers, and DM’s – Learn here: https://youtu.be/fy4awQ9g9fQ
- Send Traffic to an External Website or Link – Watch here: https://youtu.be/XDu3pQeuBpc
Running Instagram Reel or Video Ads
The app allows you to run an Instagram Reel ad from Meta Business Suite or promote video posts. This is powerful because Reels are one of the most engaging formats on Instagram.
Pro Tip: Keep Reels under 30 seconds with captions for higher performance.
Running Facebook Ads on Business Suite
Just like Instagram, you can manage Facebook ads entirely within the app.
Boosting Facebook Posts
Here’s how boosting works depending on your goal:
- Get Leads via WhatsApp, Messenger, or Instagram Direct – Tutorial here: https://youtu.be/YUZt0mJrYR8
- Increase Engagement (Likes, Comments, Shares) – Watch here: https://youtu.be/YF7X47F5tdg
- Send Traffic to a Website or Landing Page – Learn here: https://youtu.be/SSDHquUdOcg
- Grow Facebook Page Followers – Learn here: https://youtu.be/pmfnzvDLERs
Running a Facebook Campaign in Business Suite
If you want more control than boosting, you can create a new campaign:
- Select a fresh ad creative.
- Define your audience with detailed targeting.
- Set a custom budget and schedule.
- Monitor performance using Meta Business Suite analytics for ads.
How to Run a Campaign in Meta Business Suite
Running a structured campaign is slightly different from boosting. Here’s how:
- Tap the + Create Ad button in the app.
- Select your marketing objective.
- Add media (images, videos, or carousel).
- Write compelling ad copy.
- Add a CTA button (Shop Now, Learn More, Send Message).
- Choose placements (Facebook, Instagram, or both).
- Set campaign budget and schedule ads with Meta Business Suite.
- Publish and monitor using Meta Business Suite ad insights.
Learn how to write ad copies and headlines here
Tips for Successful Ads on Meta Business Suite
To get the best results, keep these practices in mind:
- Target Smartly: Use interests, demographics, and retargeting.
- Create Engaging Visuals: Clear images and vertical videos perform better.
- Keep Text Short: Especially on mobile, avoid clutter.
- Test Multiple Versions: Run variations of the same ad to see what works.
- Track Performance: Always check ad insights and analytics to refine campaigns.
- Use Reels and Stories: These formats get higher reach on Instagram.
Monitoring and Analyzing Ads in Meta Business Suite
The app gives you access to Meta Business Suite ad insights, where you can track metrics such as:
- Reach and impressions.
- Click-through rates (CTR).
- Engagement (likes, comments, shares).
- Follower growth.
- Leads or conversions.
By regularly checking insights, you can adjust targeting, budgets, and creatives for better performance.
Why Mobile Ad Management is a Game-Changer
Running ads directly from your phone means:
- You can respond quickly to performance changes.
- You can create and publish ads in minutes.
- You don’t need a desktop to manage campaigns.
- Running ads on the Meta Business Suite App is one of the ways to escape the iOS extra 30% charge on all in-app purchases
This makes advertising more accessible for small businesses, entrepreneurs, and content creators.
Conclusion
Learning how to run ads on Meta Business Suite is essential for any business owner who wants to leverage Facebook and Instagram’s advertising power. The mobile app makes it simple to create, manage, and optimize campaigns without needing advanced knowledge of Ads Manager.
Whether your goal is boosting a post, generating leads, sending traffic, or growing followers, Meta Business Suite ads guide gives you the step-by-step process to achieve it. By using features like audience targeting, budget control, and ad insights, you can maximize your results while keeping everything organized in one place.
Start small, experiment with different ad types, and scale up based on performance. The more you use the app, the easier it becomes to create campaigns that deliver real business growth.