As a business owner, you may be looking for ways to cut costs and maximize profits. Beyond that, you may also want to stay ahead of the competition and build a strong relationship with your customers.
You might have a social media page or website, but have you considered whether or not your business needs a digital brochure?
In this article, we will explain what a digital brochure is all about, answer the question of whether you really need it for your business, and show you how you can use it to promote your business.
What is a Digital Brochure All About?
A brochure is a document that contains everything a prospective customer or target audience needs to know about a business. Initially, brochures are used to promote the business and its products and services.
Brochures were mainly printed in the past, but today, they have gone from traditional to digital. You can be from an African country, but a prospective customer can be with your brochure in the United States; that is what a digital brochure can do for businesses.
In short form, a digital brochure is an electronic version of the traditional printed one that can be viewed on devices such as smartphones, tablets, and computers or laptops. Digital brochures can be in various forms and not just printed paper.
It can be in the form of PDFs, HTML files, or even interactive presentations with multimedia elements like video, clickable links, pictures, animations, and much more. But the question remains: Does your business need this? Let’s find out.
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Does Your Business Need A Digital Brochure?
From the definition we gave above, every business surely needs a digital brochure if it wants to promote its products, reach a global audience, build online brand awareness, or, better yet, educate its customers.
Here are some other reasons why your business needs a digital brochure:
1. Cost-Effective Marketing
Using a digital brochure is a cost-effective way of marketing your business. Traditional printed brochures, widely used back in the day, were usually expensive when it came to printing, storage, or distributing them to prospective customers. In addition to that, a few mistakes can cause you to print the brochure again.
Digital brochures, on the other hand, are much more in the sense that they can be shared with a variety of people at no additional cost. Plus, you don’t need to worry about printing because it’s digital, and you can store it in your drive, system, phone, or whatever device you have.
Additionally, you don’t have to worry about mistakes, as they can be adjusted immediately. All in all, you can freely distribute them via emails, post them on your social media, or on your website. In this way, your prospective customers can find them.
2. Global Reach
One of the biggest advantages of a digital brochure, apart from cost-effective marketing, is that it allows you to reach a global audience. Unlike printed brochures that are limited to a specific region and location, for instance, when handed out at a local event or mailed to local customers, digital brochures can be accessed by anyone, anywhere, at any time.
3. Easy to Update and Modify
If you have ever used a traditional brochure for your business, you will know that they are not easy to update and modify. If eventually you have printed the brochure, you will still reprint them. This is what makes digital brochures better than traditional printed brochures.
With digital tools like Canva, you can easily create, update, and modify your brochure to your taste. You can make changes to texts, images, etc., and you won’t have to worry about reprinting them. Eventually, you want to send the brochure to your customers, and you can send the updated version.
In summary, there are more reasons why you need a digital brochure as a business owner, but most importantly, it serves as a means of building your online brand identity and promoting your services and products to a wider audience digitally.
How to Use a Brochure to Promote Your Business?
Now that you know the reasons why digital brochures are very important for businesses, let’s discuss how you can use them to promote your business.
Some of the methods you can implore include the following:
1. Email Campaigns
As a business owner, you can distribute your brochure digitally through email campaigns by sending it directly to your potential leads, existing customers, or even people who newly signed up to your newsletter if you have one.
One best thing about digital brochures is that you can add your personal contact information, such as a WhatsApp link or contact page, so they can contact you directly and easily by clicking on the link.
2. Social Media
Not every business has an email campaign, but most use social media like Facebook for their business. If you use any social media and have a variety of followers, that is a great chance for you because you can use the opportunity to at least share your brochure with your audience and also ask them to share it with their friends.
Most times you can also make use of ads on the platform if you are just opening your handle on Facebook. If you don’t have any idea how to run ads, Gwrite can help you out with that. We are professionals who want to see every business succeed digitally.
3. Website Integration
Today, almost every business has a website, and if you don’t have one, you should surely get one for yourself, which we can also help you out with.
Most websites are search engine optimized, which means that prospective customers can come across the website by merely searching on the search engines like Google.
If you are opportuned to achieve your brochure embedded on the website and downloadable, most of your visitors will have no choice but to view or download it depending on how optimized it is.
Additionally, they might even subscribe to your newsletter, which in return, you can also send them the brochure during your email campaigns.
How to Create a Digital Brochure?
The best way of creating a digital brochure is by hiring a professional; however, you can achieve it yourself by doing the following:
- Choose the right platform. You can use platforms such as Canva to create your brochure.
- Next, plan how you want it to be. There are a lot of templates you can find online, but most importantly, your brochure should have your products and services, testimonies, a call to action, and much more.
- Next, you design the layout by choosing a color, font, and image that reflect and align to your business identity.
- Finally, you optimize it for mobiles so it can be read easily. And once optimized, you can start promoting it by sharing it through your email, social media, or website.
Final Thought
In summary, yes, you need a digital brochure for your business, as it provides means of promoting your business to a larger audience, it’s cost-effective, and it is easily updated and modified. With a digital brochure, you can build your online brand identity beyond your locality unlike the traditional brochure.