Are you out of marketing ideas as an insurance agent or for your insurance company and have no idea what to do? Don’t worry; we at Gwrite have you covered.
Having the best marketing ideas is critical for insurance agents who want to build a successful company/business.
With so many options and strategies available online, it can be difficult to determine where to direct your efforts.
As a result, this article identifies the best marketing strategy for your insurance company/business and explains why you should focus your efforts on it.
The 10 Best Marketing Ideas for Insurance Agents and Companies
1. Build a Strong Online Presence
We can’t deny the fact that the world is becoming a small global village that is digitally connected. In today’s world, not having an online agency as an insurance agency is non-negotiable.
According to an ESW (2023) survey, nearly a quarter of American adults say they research products online before buying them in-store.
This shows why an insurance company needs to have a strong online presence because this isn’t about buying things; rather, it’s about how people conduct research online.
For example, a potential customer may need auto insurance but be unable to locate the necessary information, so they turn to the internet to get it done. Such customers will find you, obtain the information they require, and continue working with you if necessary if you have an online presence.
However, what are some ways to be noticed? You can do so by
- Creating a professional insurance website or software
- Registering with Google Business
- And leveraging social media
2. Leverage Content Marketing
Second, content marketing is an effective strategy for establishing your knowledge, educating prospective customers, and fostering trust. 72% of marketers believe that content marketing boosts engagement and leads, per a study by the Content Marketing Institute. In addition to being more cost-effective, content marketing can help you increase customer retention.
The following are some of the best methods to use content marketing:
- Make an educational blog.
- Produce video content for websites like YouTube, Facebook, and TikTok.
- Finally, provide a free resource. It can be an online calculator or a guide that can be downloaded to help clients understand their insurance needs.
3. Invest in Email Marketing
Another excellent, low-cost strategy to nurture leads and preserve your relationship with your customers is to invest in email marketing. For example, according to HubSpot, email marketing yields an average return of $36 for every $1 you spend on list subscribers.
Email marketing allows you to stay in touch with both new leads and current customers, automate drip campaigns to help prospective customers make decisions, and send out newsletters on a regular basis with news, advice, and promotions.
4. Make Use of Paid Advertising
If you are looking for immediate visibility and attracting new leads within short periods, paid advertisement can grant you that. A recent study shows that businesses make an average of $2 in revenue for every $1 spent on Google Ads.
With Google Ads, you can target keywords like “insurance agent near me,” so anyone searching for an insurance agent in your locality can come in contact with you.
Additionally, apart from search ads, you can bring your agency to your customers through social media. With platforms such as Facebook and Instagram, you can optimize your ads to target specific locations, ages, incomes, and interests.
Facebook ads alone have the potential to reach over 2.11 billion people. Imagine what that can do for you if we are allowed to manage your marketing strategy.
5. Embrace Referrals and Testimonials
Referrals and testimonials are another cost-effective marketing tactic that insurance agents can employ if they don’t prioritize advertising. Happy customers make the best brand ambassadors for insurance companies.
According to a survey, 83% of consumers are willing to recommend a business to others, primarily through word of mouth, even if they are not asked to. That doesn’t mean you shouldn’t, though.
As an insurance agent, you can kindly ask your happy clients for recommendations and provide rewards, such as discounts, to those who do well. In addition, you can use videos to showcase your clients’ testimonials in order to build trust. You can also set up a systematic program that rewards partners and clients for bringing in new clients.
6. Host Educational Events
Attending and networking events tends to stick in people’s memories. In the insurance sector, organizing an event can help you establish yourself as an informed and personable expert. Indeed, research indicates that events can boost brand recall by as much as 63%.
As an insurance agent, you can host events like webinars to educate prospective customers, collaborate with nearby organizations to hold in-person events where you can talk to potential customers face-to-face, and plan a practical workshop that helps participants select the best insurance plans for their needs.
7. Make Use of Technology
You can increase your revenue 2.5 times faster than those who don’t use technology if you use it to streamline your marketing strategy and client interactions.
Purchasing technology, such as CRM software, allows you to manage client data, schedule follow-up events, and track leads.
Similarly, if you use a chatbot during offline hours, it will engage with your clients, respond to their frequently asked questions, and generate leads.
8. Invest in Branding
Clients are more likely to recognize and trust you if your brand is strong and consistent. In fact, appropriate branding sets you apart from other insurance agents and boosts revenue by 33%.
You can invest in branding as an insurance agent by creating a polished logo to instantly identify your company, using messaging that is consistent across all marketing platforms, and using branded business cards, brochures, and merchandise to further establish your professional image.
How Can Gwrite Help With Your Insurance Marketing Strategy?
As an insurance agent, it might be depressing and upsetting to not have a marketing strategy that works right away due to tries and failures.
However, that can be avoided with Gwrite. Gwrite is a marketing firm that provides branding, business development, social media marketing, content marketing, and consultation, among other services.
Instead of experimenting to see which works best, Gwrite can reduce your stress by combining all options into a long-term working strategy for your insurance business in 2025.
As an insurance agent, you can stay ahead of the competition by increasing your visibility by 25% with the above strategies with us.